If you’ve ever wondered when the best moment is to ask a customer for a review, you’re not alone. Timing can make a huge difference in whether someone actually leaves a review — and in how positive it is. According to various studies and what we’ve seen at reputationbuilder.us, the right time isn’t random. It follows patterns backed by real numbers.
One of the best times to ask for a review is right after a customer has had a good experience. This could be when they’ve just received the product, especially if it's something easy to use or brings quick satisfaction. A study by BrightLocal shows that 70% of consumers will leave a review if asked — but only if the request comes shortly after the experience. Wait too long, and the excitement fades.
Another smart time to ask is after a customer has contacted support and had a problem solved. That moment when relief and gratitude set in? That’s gold. According to data from Podium, customers who’ve had a problem resolved in their favor are actually more likely to leave a positive review — sometimes even more so than those who never had an issue at all.
For service-based businesses, timing the review request just after the service is completed — within 24 hours — gets a much higher response rate. Whether it's a haircut, a car repair, or a home cleaning, people are most likely to give feedback when it’s fresh in their minds.
It’s also worth thinking about what day and time you ask. According to ReviewTrackers, customer reviews tend to be more detailed and positive when posted midweek, especially on Wednesdays. Emailing or texting a review request between 2 p.m. and 3 p.m. on weekdays might give you a better shot at getting that five-star feedback.
Lastly, make it easy. People are more likely to leave a review if the process takes less than a minute. A quick link, a friendly message, and a positive experience — that’s the winning combo.
So, remember: don’t wait too long, keep it simple, and ask when the customer is happiest. That’s how you can collect reviews that truly reflect the good work you’re doing.